Chase Ad

Chase Bank's campaign: "Chase What Matters", does a great job of summing up a feeling for what consumers do with their money. They do things that matter. This ad is part of a campaign to gain customers from every demographic so long as they have expendable income. This ad makes people think about their finances, and question what they are doing that matters, and uses the company name (Chase) in the catch phrase. Good ad overall.

Coke Truck Ad

This Coca Cola truck stands out to me because of the vivid art enticing any passerby's to enjoy an ice cold Coke. This to me is a genius advertising strategy in a warm weather climate such as the picture shows, because visual images are very powerful when it comes to food and drinks. They are able to remind potential customers of times spent enjoying Coke, which may increase sales. I can personally attest to the fact that if I was in a hot environment and saw an ad for an ice cold Coke, I would be very tempted to indulge.

Makeup for Week 6 pt. 2

This ad by J Crew is a much different approach then the previous Kohl's ad that I mentioned. This upscale clothing brand aims to bring in top dollar for nice clothing, and has a target audience of wealthy people. It is clear that brand loyalty and fashion are their key selling points, and they want people to think that it isn't just about the physical clothing, but the lifestyle that comes with J Crew clothing. It is a decent ad, but I feel that it limits the consumer's opinion of J Crew by showing only "going out" clothing, instead of three different looks.

Makeup for Week 6 pt. 1

Ads such as this one from Kohl's department stores are a mainstay in every magazine. The company is appealing to middle class Americans with expendable income looking to save money on clothing and more. The bright color scheme is not subtle for a reason, as this ad is simply trying to reach as many viewers as possible. For the goals that Kohl's marketing has, I feel this paper ad does what is intended, and is therefore a keeper in my book.

Titleist

This ad by Titleist is for the new line of Drivers, the 910 series. Titleist is a premium golf brand, and appeals to every good avid golfer, regardless of age. This ad is enhanced by the appearance of golf sensation Ricky Fowler, who is a captivating player appealing to both youth and older generations alike. This ad makes an avid golfer such as myself want this driver, so I feel that it has done what was intended.

Beats by Dre Colors

My blog tonight is a response to the most recent edition of Beats by Dre headphones, colors. These are some of the most popular headphones in today's pop culture, and the limited edition colors are a great step to gain market share by expanding from simple black and white headphones. The target audience is anyone who can see themselves enjoying music with great quality and in style, as I have seen both young and old sporting these headphones. I cannot express enough about how this personalization tactic will boost Beat sales, because everyone likes to be different and these unique colors provide just that.

Blake Griffin Kia Optima Commercial

I have seen this commercial air during many games on ESPN, and felt that Kia is doing a great job with celebrity endorsement. Blake Griffin is not only a great basketball player, but an easy-to-like kind of guy. For less popular car brands such as Kia, the goal of advertising is to get more customers considering their vehicle, and this offensive marketing campaign aimed at gaining the attention of more viewers has been rather successful. This is my favorite ad featuring Blake, and if I were guessing Kia's target market, I would say males and females in their early 20s up to mid 30s. Kia is really pushing their new Optima, and having a series of ads featuring Blake Griffin definitely helps.

Armani Fragrances Ad Campaign

Above is one of many Giorgio Armani picture Ads for their Aqua Di Gio cologne and perfume fragrances. The Ad is rather provocative, by showing an intimate couple in black and white, with the full color products shown in the bottom corners. This Ad would seem to be targeting both males and females between the ages of 16-40 or so, and in particular people that want these types of intimate moments. The Ad is insinuating that with the use of their product, the user will experience more positive encounters with the opposite sex. This is typically the kind of Ad used by Abercrombie or Calvin Klein, but the status quo for fragrances is beginning to be all about sex appeal. I personally have been given Armani cologne as a gift, but would probably not buy it myself solely based upon an Ad such as this.

LSU vs. Alabama Football Promo

I remember watching this ad on ESPN before the first meeting of these two powerhouse football teams last year. I love watching college football, and promotional ads such as this help pump up viewers to watch the game. ESPN is not selling anything, but by gaining more viewers, they in turn can sell ad time-slots during these games for more money. My guess is ESPN is targeting younger males who enjoy watching football, but this ad appeals to all college football fans. It was a great game that lived up to the hype, but advertisements like this definitely help ESPN to boost viewer counts which in turn helps their business.

My Reaction to M&M's Commercial

I would like to begin by saying that this is possibly my favorite commercial I have seen in the last two years. Clearly Mars Inc. uses the iconic LMFAO song "Sexy and I Know It" to advertise M&M's, but more than that I honestly feel that Mars hits every nuance possible.

The first time I watched this ad, I died laughing at the Red M&M, but after many subsequent views it is clear they perfected this ad, starting with the sophisticated dialogue between women, transitioning to a scolding of a drunk idiotic male, and ending with the finale of a classic pop song parody. I still crack a smile every time I see this ad, and I feel that they hit a very broad target audience with this ad, because even my parents that have not seen the LMFAO music video found this ad funny. Kudos the the Mars ad team, this one was a winner.

Century 21 Commercials

My first blog is in response to the ad campaign by Century 21 Insurance. The specific ad that I am referring to can be found here. The target audience in my opinion is any home owner trying to sell their home using a realtor, but more specifically I would say this appeals to the middle class, because more expensive homes tend to have specialized realtors. 

The competition aspect of reality ultimately comes down to speed of sale and securing the highest relative price possible for the property, and while this ad exaggerates Century 21 using hyperbole, it makes a good case that they go over the top to help their clients. If I were a homeowner looking for a realtor, I would look into Century 21 following this ad, as it is an attention grabbing campaign due to celebrity use, exaggeration, and a relative message.