I have seen this commercial air during many games on ESPN, and felt that Kia is doing a great job with celebrity endorsement. Blake Griffin is not only a great basketball player, but an easy-to-like kind of guy. For less popular car brands such as Kia, the goal of advertising is to get more customers considering their vehicle, and this offensive marketing campaign aimed at gaining the attention of more viewers has been rather successful. This is my favorite ad featuring Blake, and if I were guessing Kia's target market, I would say males and females in their early 20s up to mid 30s. Kia is really pushing their new Optima, and having a series of ads featuring Blake Griffin definitely helps.
Sunday, March 4, 2012
Blake Griffin Kia Optima Commercial
I have seen this commercial air during many games on ESPN, and felt that Kia is doing a great job with celebrity endorsement. Blake Griffin is not only a great basketball player, but an easy-to-like kind of guy. For less popular car brands such as Kia, the goal of advertising is to get more customers considering their vehicle, and this offensive marketing campaign aimed at gaining the attention of more viewers has been rather successful. This is my favorite ad featuring Blake, and if I were guessing Kia's target market, I would say males and females in their early 20s up to mid 30s. Kia is really pushing their new Optima, and having a series of ads featuring Blake Griffin definitely helps.
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