This ad by J Crew is a much different approach then the previous Kohl's ad that I mentioned. This upscale clothing brand aims to bring in top dollar for nice clothing, and has a target audience of wealthy people. It is clear that brand loyalty and fashion are their key selling points, and they want people to think that it isn't just about the physical clothing, but the lifestyle that comes with J Crew clothing. It is a decent ad, but I feel that it limits the consumer's opinion of J Crew by showing only "going out" clothing, instead of three different looks.
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