LSU vs. Alabama Football Promo

I remember watching this ad on ESPN before the first meeting of these two powerhouse football teams last year. I love watching college football, and promotional ads such as this help pump up viewers to watch the game. ESPN is not selling anything, but by gaining more viewers, they in turn can sell ad time-slots during these games for more money. My guess is ESPN is targeting younger males who enjoy watching football, but this ad appeals to all college football fans. It was a great game that lived up to the hype, but advertisements like this definitely help ESPN to boost viewer counts which in turn helps their business.