Ads such as this one from Kohl's department stores are a mainstay in every magazine. The company is appealing to middle class Americans with expendable income looking to save money on clothing and more. The bright color scheme is not subtle for a reason, as this ad is simply trying to reach as many viewers as possible. For the goals that Kohl's marketing has, I feel this paper ad does what is intended, and is therefore a keeper in my book.
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