Armani Fragrances Ad Campaign

Above is one of many Giorgio Armani picture Ads for their Aqua Di Gio cologne and perfume fragrances. The Ad is rather provocative, by showing an intimate couple in black and white, with the full color products shown in the bottom corners. This Ad would seem to be targeting both males and females between the ages of 16-40 or so, and in particular people that want these types of intimate moments. The Ad is insinuating that with the use of their product, the user will experience more positive encounters with the opposite sex. This is typically the kind of Ad used by Abercrombie or Calvin Klein, but the status quo for fragrances is beginning to be all about sex appeal. I personally have been given Armani cologne as a gift, but would probably not buy it myself solely based upon an Ad such as this.

LSU vs. Alabama Football Promo

I remember watching this ad on ESPN before the first meeting of these two powerhouse football teams last year. I love watching college football, and promotional ads such as this help pump up viewers to watch the game. ESPN is not selling anything, but by gaining more viewers, they in turn can sell ad time-slots during these games for more money. My guess is ESPN is targeting younger males who enjoy watching football, but this ad appeals to all college football fans. It was a great game that lived up to the hype, but advertisements like this definitely help ESPN to boost viewer counts which in turn helps their business.

My Reaction to M&M's Commercial

I would like to begin by saying that this is possibly my favorite commercial I have seen in the last two years. Clearly Mars Inc. uses the iconic LMFAO song "Sexy and I Know It" to advertise M&M's, but more than that I honestly feel that Mars hits every nuance possible.

The first time I watched this ad, I died laughing at the Red M&M, but after many subsequent views it is clear they perfected this ad, starting with the sophisticated dialogue between women, transitioning to a scolding of a drunk idiotic male, and ending with the finale of a classic pop song parody. I still crack a smile every time I see this ad, and I feel that they hit a very broad target audience with this ad, because even my parents that have not seen the LMFAO music video found this ad funny. Kudos the the Mars ad team, this one was a winner.

Century 21 Commercials

My first blog is in response to the ad campaign by Century 21 Insurance. The specific ad that I am referring to can be found here. The target audience in my opinion is any home owner trying to sell their home using a realtor, but more specifically I would say this appeals to the middle class, because more expensive homes tend to have specialized realtors. 

The competition aspect of reality ultimately comes down to speed of sale and securing the highest relative price possible for the property, and while this ad exaggerates Century 21 using hyperbole, it makes a good case that they go over the top to help their clients. If I were a homeowner looking for a realtor, I would look into Century 21 following this ad, as it is an attention grabbing campaign due to celebrity use, exaggeration, and a relative message.